Social Media Influencer Niches: Top Niches For Online Celebs

The life of an influencer is the modern-day rockstar lifestyle! People get to live how they want and are often adored by fans just for making some cool videos or focusing on one specific area of pop culture. Undeniably, some niches are far more popular than others, and something that is super niche might not turn someone into a megastar, but with huge audiences on YouTube and other social networks, it may be surprising just how many different routes there are to become a well-known influencer, including modern and even unconventional niches.

Gaming

Gaming videos are incredibly popular, and people watch everything from tutorials to walkthroughs. Even just watching gameplay videos as people try out a new release can sometimes get millions of views depending on the influencer.

Specific gaming sites like Twitch are central to gaming content. Influencers in this space often collaborate with game developers or other relevant companies. The interactive nature of gaming streams allows influencers to build strong communities around their content and really show their personality – we’ve seen some of the most subscribed-to YouTube channels build their fortune around gaming. The popularity of esports and competitive gaming has further fueled the growth of this niche, attracting millions of followers worldwide.

For new entries to the gaming influencer scene, there is a chance to niche down and focus on one area or one specific game. With so many gamers trying to become the next big thing on YouTube, gaining followers is hard without a unique angle. It is possible for gamers to focus on one type of game that is very popular. Some build their whole following around a genre like simulation games and even casino games.

Casino gaming is a niche in itself but we also see some people niche further down and provide tips and information for one specific game. Players may focus on a game like online casino blackjack, with ideas for videos including gameplay videos but also other options such as tutorials and even strategy. Blackjack is a game with some element of strategy and a combination of luck and strategy, so there is every opportunity for people to share more about the game and useful information for potential players.

Blackjack is also an example with lots of sub-niches and even variations of the game so there are likely to be many different types of content that creators can explore.

If we look at the popular YouTube channels, for example, we see that loads of the top influencers have at least dabbled in gaming videos, such as the all-time most-subscribed channel MrBeast and his Let’s Play videos.

Sports

Billions of people watch sports and it is no surprise to see so many YouTubers and social media celebrities focusing on their favorite teams or other aspects of sports. Some even focus on a specific league or the tactical side of sports.

Some sports personalities have made a name for themselves by creating videos, like Fat Perez, who has made a fortune as an online personality focusing on golf. He’s part of the team at the popular podcast Bob Does Sports and videos are often amusing, such as one where they prank a friend into playing the worst-reviewed golf course in the country. Challenges also make up a part of their videos and have a unique approach.

The Bob Does Sports crew is an example of how niching down on one game can make the difference and Fat Perez has really shone in the sidekick role. This is only one example of the hundreds of sports influencers out there on YouTube and other social media today.

Technology and Gadgets

Not everybody can afford the cost of entry for this particular niche! Technology and gadgets are a perennial favorite among social media influencers. Influencers in this niche review the latest tech products but also create how-to videos and other satisfying videos like unboxing videos. Who could’ve predicted how popular unboxing videos would have been when the internet was first around?

Collaborations with tech companies, gadget manufacturers, and software developers are common. These influencers help consumers make informed decisions about their tech purchases, and see them in action.

Finance

One niche that has seen a lot of people become very popular off the back of their tips is finance. It relates to everybody, and platforms like YouTube and LinkedIn are popular for detailed financial content, while Instagram and Twitter are used for quick tips and updates. Creators with good knowledge of personal finance or business finance might be able to create some tips and tricks for people to manage their own finances.

Collaborations with financial institutions and personal finance apps are popular and a way for influencers to monetize. These influencers help demystify complex financial concepts, making them accessible to a broader audience.

Conclusion

Sometimes an influencer or celebrity manages to get famous out of nowhere or by using one specific skill or interest – like those cakes that are made to look hyperrealistic! It may not fit other niches, but it works. That said, most of the popular niches we’ve listed above can be a formula for people to try and gain followers and we see so many influencers in these areas.